SAN FRANCISCO (Reuters) – Fortnite maker Epic Games used a famous Apple ad against the iPhone maker in a social media campaign accompanying a legal battle it launched on Thursday.
Epic’s “Nineteen Eighty-Fortnite” watch here a colorful Fortnite fighter walking through a black and white hallway and throwing a unicorn-shaped club against a screen showing an apple-headed character talking about her control of the system.
The Apple character features a worm coming out of a bite mark that resembles the Apple company logo and rimless glasses similar to those worn by Apple CEO Tim Cook in his official photo on the iPhone manufacturer’s website.
Earlier today, Apple Inc removed “Fortnite” from its App Store for violating the company’s in-app payment guidelines, prompting developer Epic to take legal action to end payment practices Apple in-app.
The Fortnite video, watched nearly half a million times on YouTube within hours of its launch, is a parody of Apple’s own â1984â commercial. here, which launched the Macintosh computer, described as a threat to the personal computer of the time.
Apple’s hero made a similar run, throwing a hammer in protest against a totalitarian leader. The ad, considered a classic, promised viewers â1984 won’t be like ‘1984’,â George Orwell’s dystopian novel.
At the time, Apple was a small challenger in the computer market, but on Thursday, Epic’s video described the game maker as “defying the monopoly of the App Store.”
The video has thrilled thousands of commenters on YouTube.
âThe war is on,â wrote one of them.
Reporting by Stephen Nellis and Peter Henderson; Editing by Daniel Wallis