Earlier today, Apple removed “Fortnite” from its App Store for violating the company’s in-app payment guidelines, prompting developer Epic to file a lawsuit seeking an end to in-app payment practices. -app from Apple.
Fortnite maker Epic Games used a famous Apple ad against the iPhone maker in a social media campaign accompanying a legal battle it launched on Thursday.
Epic’s “Nineteen Eighty-Fortnite” shows a colorful Fortnite fighter running down a black-and-white hallway and throwing a unicorn-shaped club at a screen showing an apple-headed character talking about her system check.
Apple’s character features a worm emerging from a bite mark that resembles Apple’s corporate logo and rimless glasses similar to those worn by Apple CEO Tim Cook in his official photo on the iPhone manufacturer’s website.
Apple Inc earlier today removed “Fortnite” from its App Store for violating the company’s in-app payment guidelines, prompting developer Epic to file a lawsuit seeking an end to in-app payment practices. -app from Apple.
The Fortnite video, viewed nearly half a million times on YouTube hours after its launch, is a parody of Apple’s ‘1984’ ad, which launched the Macintosh computer, touted as a threat to the personal computer at the time.
Apple’s hero made a similar run, to throw a sledgehammer in protest at a totalitarian ruler. The advert, considered a classic, promised viewers “1984 won’t be like ‘1984’”, George Orwell’s dystopian novel.
At the time, Apple was a small challenger in the computing market, but Epic’s video on Thursday described the game maker as “challenging the App Store monopoly.”
The video thrilled thousands of commenters on YouTube.
“War is on,” one wrote.